Become a Guerrilla of Your Industry

Written by on July 5, 2019

How many of you want to know how to have a winning Marketing Strategy? How many of you feel that the Market Leader is too Dominant and Powerful and it’s impossible to Grow Your Sales and thereby your Business?

If you find yourself in a similar situation then reading this blog can radically alter it.

“The enemy advances, we retreat. The enemy camps, we harass. The enemy tires, we attack. The enemy retreats, we pursue”. – Mao Tse-Tung

The above paragraph literally summarizes how you can have a Bullet-Proof Marketing Strategy.

Interested to know more? Then keep on reading further.

There are Three Principles which are the Pillars in Your Guerrilla Marketing Strategy.
Guerrilla Principle #1:

become Guerrilla of your industry

Find a segment of the market small enough to defend.

Yes, A Guerrilla tries to reduce the size of the battleground in order to achieve a superiority of force. Market Segmentation can either be based on Geography, Volumes, Price etc. Pick a segment small enough so that you can become a leader.

The Classic Example of this Principle is Rolls-Royce

Guerrilla Principle #2:

become Guerrilla of your industry 1

 No matter how successful you become, never act like a leader.

In order to be nimble and agile, the Guerrilla has to be quick in adapting to changes in the marketplace. This can be a great advantage over a market leader who is sometimes is stuck in approvals and procedures to take quick decisions.

The Classic Example of how a Market Leader can fall to Guerrilla attacks is of Nokia.

Guerrilla Principle #3:

become Guerrilla of your industry

 Be prepared to bug out at a moment’s notice.

A company that is ready to call off lives again to fight another day. Don’t hesitate to abandon a position or a product if the battle turns against you. A guerrilla does not have the resource to waste on a lost cause. A Guerrilla should be quick to give up and move on.

The Classic Example – Microsoft’s foray into mobile phones.

Follow this simple Guerrilla Warfare Marketing Strategies to tackle the intense battle on the marketing ground. I am sure that if you are able to adapt these Principles in your Marketing Strategy you are on your way to surely eliminate, terminate and wipe-out your entire competition.

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